Updated on 2025/05/29

写真a

 
Hisashi Mari
 

Degree

  • Doctor of Business Administration   Coursework ( 2024.3   Tokyo Metropolitan University )

  • Master of Business Administration   Coursework ( 2014.3   Tokyo Metropolitan University )

  • Bachelor of Informatics   Coursework ( 2004.3   Shizuoka University )

Research Interests

  • Marketing

  • Marketing Strategy

  • Social Media Marketing

  • Social Media Marketing Strategy

  • Digital Marketing

  • Relationship Marketing

  • Brand Community

  • Consumer Culture Theory

  • Netnography

Research Areas

  • Humanities & Social Sciences / Business administration  / Marketing

  • Humanities & Social Sciences / Commerce  / Marketing

Education

  • Tokyo Metropolitan University   Graduate School of Social Sciences   Major in Business Administration   Doctor's Course   Completed

    2015.4 - 2024.3

  • Tokyo Metropolitan University   Graduate School of Social Sciences   Business School   Master's Course   Completed

    2012.4 - 2014.3

  • Shizuoka University   Faculty of Informatics   Department of Socio-Information Studies   Graduated

    2000.4 - 2004.3

Research History

  • Fukui University of Technology   Management and Information Sciences Course, Department of Social System Engineering, Graduate School of Engineering   Associate Professor

    2025.4

  • Fukui University of Technology   Faculty of Management and Information Sciences, Department of Management and Information Sciences   Associate Professor

    2025.4

  • Tokyo Metropolitan University   Graduate School of Management   Part-time researcher for university or other academic organization

    2024.4 - 2025.3

  • Ikenobo Junior College   Department of Environmental Cultural Studies   Part-time Teacher

    2023.4 - 2025.3

  • HAKUHODO Inc.   Account Service Department 2, Business Design Division 6   Executive Manager(Last Position)

    2019.4 - 2025.3

  • JR TOKAI AGENCY CO., LTD.   Business Development Department / Shizuoka Destination Campaign Project   Assistant Manager(Last Position)

    2004.4 - 2019.3

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Professional Memberships

  • Japan Marketing Academy

    2012.10

  • Japan Association for Consumer Studies

    2015.6

  • Japan Society of Marketing and Distribution

    2016.6

  • Academic Association for Organizational Science

    2017.10

  • Japan Society for Commodity Science

    2018.11

Committee Memberships

  • Japan Marketing Academy   Quarterly Journal of Marketing Associate Editor  

    2025.4   

  • AI Research Group, Research Project, Japan Marketing Academy   Planning and management members  

    2025.4   

Qualification acquired

  • Usual Car License (first kind)

  • Automatic Two-Wheeled Vehicle License

 

Papers

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MISC

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Presentations

  • The role of the ‘operator’ in a firm account: managing authenticity in human brand research.

    Kosuke Mizukoshi, Hisashi Mari

    November Branch Seminar  2023.11  Japan Society of Marketing and Distribution Kansai Branch

  • How to write: Peer-reviewed paper Invited

    Hisashi Mari

    Navigating academic societies: Journals, Japan Marketing Academy  2023.5  Japan Marketing Academy

  • Social Media Marketing: The 12 years research

    Hisashi Mari

    Marketing Conference 2022  2022.10  Japan Marketing Academy

  • Installing academia into business

    Hisashi Mari(Panelist)

    nline seminar hosted by the MBA Programme, Graduate School of Business Administration, Tokyo Metropolitan University  2020.8 

  • A theoretical study of the impact of account identity and communication style on brands

    Hisashi Mari

    Marketing Conference 2019  2019.10  Japan Marketing Academy

  • Building relationships and identity formation between firms and consumers in social media

    Hisashi Mari

    November Branch Seminar  2017.11  Japan Society of Marketing and Distribution Kanto Branch

  • Account Identity Project

    Hisashi Mari, Kosuke Mizukoshi

    Marketing Conference 2017  2017.10  Japan Marketing Academy

  • Interactions between firm accounts and marketing effectiveness

    Kosuke Mizukoshi, Hisashi Mari

    Marketing Conference 2017  2017.10  Japan Marketing Academy

  • Could social media work as markers of a brand community? International conference

    Hisashi Mari

    2015 International Conference of Asian Marketing Associations (ICAMA)  2015.11  Asian Marketing Associations

  • Social media in a long-term marketing perspective

    Hisashi Mari

    Marketing Conference 2014  2014.11  Japan Marketing Academy

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Awards

  • Marketing Journal 2020 / Encouragement Award

    2020.10   Japan Marketing Academy  

    Hisashi Mari

  • JAAA 49th Prize Essay

    2020.4   Japan Advertising Agencies Association   Rethinking advertising and relationship marketing

    Hisashi Mari

  • Hamamatsu City 3rd Buisiness Planing Contest / The Highest Award

    2001.11   Hamamatsu City   A shop concept with a close connection between creators and customers

    Takanobu Honma, Hisashi Mari

 

Teaching Experience

  • Marketing1

    2025.4
    -
    2025.8
    Institution：Fukui University of Technology

  • Data science exercises

    2025.4
    -
    2025.8
    Institution：Fukui University of Technology

  • Media Studies

    2023.9
    -
    2024.3
    Institution：Ikenobo Junior College

  • Media Studies

    2004.9
    -
    2025.3
    Institution：Ikenobo Junior College

 

Media Coverage

  • FBC Ojamattere News Program "I want to know this." Catch a fan! the video strategy TV or radio program

    FBC Fukui Broadcasting Corporation  Ojamattere  News Program "I want to know this." Catch a fan! the video strategy  2025.4